Swarovski Fashion Trends

Spring / Summer 2009

In conjunction with other industry forecasters and experts, Swarovski's in-house experts point towards this season's new style trends. The general direction is back towards nature in earthy and natural feel to the colours and effects.

There is an emphasis for a need to re-center and slow down from today's hectic pace. This mood is traslated via the Crystallized™ - Swarovski Elements into 5 trends of colour groups and innovative shapes.

 

Trend: Meadow

"Yellow is the colour of the sun, light and gold, it is bright and cheerful and often associated with happiness and peace." ~ from Crystallized™ - Swarovski Elements Celebrating the freshness and joyous simplicity of a meadow in full bloom in designs that are lovely and generous with retro touches of 18th century and aspects of minimalist aesthetics.

Trend: Traveller

"In every language the name of the colour orange is identical with the name of the fruit. The orange has its origins in India, where it si called 'nareng'. Orange is the colour of India, optimism and changes!" ~ from Crystallized™ - Swarovski Elements Today it is essential to slow down and take on broader, off-beaten-track experiences. Enjoy aspects of other cultures in the ethnic Indian and Moroccan charm.

Trend: Gypsy Rose

"Pink, the colour of feelings and emotions, is also very female. Pink is the colour of tenderness!" ~ from Crystallized™ - Swarovski Elements Focusing on South-East Europe and Romanian folklore - it celebrates lavish roses in shades of pinks and mauves, concentrating on slowing down with new openess to senses and well-being.

Trend: Savannah

"Brown stands for cosiness and security, it gives a feeling of warmth but looks never too hot!" ~ from Crystallized™ - Swarovski Elements Looking towards Savannah and Africa and slowing down to the harmony of earth elementals - a land both archaic and dynamic.

Trend: Pacific

"Blue is the colour of the sky and water - it simply keeps our world together!" ~ from Crystallized™ - Swarovski Elements Dedeicated the the Pacific - the peaceful sea - in acknowledgement all the 7 oceans of the world will benefit to alsowing down of the pace of development and relentless pace of life, protecting not just our forests but the very waters of life.

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